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VETRA brand was created by Edouard Beerens in Paris in 1927. He designed the red VETRA logo with a manufacture at the back, as displayed on today’s label. Workwear brand names were currently in red ink in the first part of the 19TH century because referring to the working class emblem.

VETRA mottos have always highlighted the high quality of the products and the right fitting of the garments : VETRA ever lasts
VETRA : the workwear that fit
VETRA the tailor for professionals